NEWS

2016.02.09

Yizumi Extends Chinese New Year Greetings in NYC’s Times Square

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At the arrival of Spring Festival, a traditional Chinese holiday filled with cheers and laughter, Yizumi shows up on the Reuters screen in Times Square and extends best wishes to Chinese people around the world celebrating the Lunar New Year.

From Feb 7 to 10, 100 well-known Chinese enterprises, including Yizumi, which is the only representative enterprise from domestic plastic machinery industry, Gree, Mengniu Dairy and TCL will appear in a promotional video displayed on same screens for four consecutive days as part of the Chinese New Year celebration in New York’s Time Square.

For the first appearance in Times Square, Yizumi shows three types of high-end products: DP series two-platen injection molding machine, H series cold-chamber die casting machine and YL2-VL series rubber injection machines.

Known as the “Crossroads of the World”, Times Square is the most high-profile advertising location for the world’s top brands, with 100 million plus people passing through every year and influencing 1.5 million people in Central New York every day. The company that appears on screen in Times Square is regarded as a heavyweight in global consumer market.

As the representative of China’s equipment manufacturing industry, Yizumi’s presence in Times Square during Chinese New Year embodies its confidence in global competition.  

In fact, it is not the first time Yizumi has stepped onto the international stage. In recent years, Yizumi has actively developed overseas market, carried out YIZUMI-HPM dual-brand strategy, established technology service centers in the United States and India and sales network reaching 60 countries in the world. In 2015, Yizumi and HPM participated in prominent international trade shows, such as NPE, NADCA and GIFA; HPM also acquired new land in the United States for upgrading the facility and expanding the North American market.

Yizumi now is a brand that influences not only China, but also the world.

In response to globalization, Yizumi has been thinking about how to make progress and made new a goal: becoming a world-class enterprise in its industry with world-class product quality and business operations. For this, Yizumi invites Dr. Hans Wobbe, former CTO of Engel, to join the Company and make preparations for establishing a technology center in Europe in the future.  

With the pursuit of breakthrough and innovation, Yizumi is believed to maintain steady growth in 2016, the Year of Monkey, and build world-class products and brands to better show the world the strength of Chinese equipment manufacturers.


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