Fakuma, held from October 12 to 16 at the Friedrichshafen Exhibition Centre in Germany, is an important meeting point for the European plastics processing industry. Beyond showcasing new technologies, the exhibition offers insight into changing customer priorities and market demands.

As injection molding equipment becomes increasingly comparable in terms of hardware performance, local service capabilities are playing a greater role in purchasing decisions. Mr. James Zhang, Executive Vice President of YIZUMI, General Manager of Injection Molding Machine Division and International Business Division, shares his perspective on these changes and explains how YIZUMI's multi-location presence in Europe supports faster, more localized service throughout the equipment lifecycle.
01
Fakuma provides an opportunity to assess developments in Europe's advanced manufacturing sector. While customers have traditionally focused on machine precision, molding efficiency and energy consumption, local service support is becoming an increasingly important factor in supplier selection.
Mr. James notes that European manufacturers operate under demanding production standards, with high expectations for equipment reliability, rapid after-sales response and continuous process improvement. As technical differences between comparable machines narrow, product performance alone is less likely to secure long-term customer relationships. Delivery is only the beginning; commissioning, troubleshooting, spare parts supply, process optimization and ongoing technical support are essential to maintaining production continuity.
At Fakuma, customers from the automotive components, precision electronics and consumer goods sectors show interest in YIZUMI's FF series electric injection molding machines and integrated SpaceA industrial 3D printing solutions. Alongside the equipment itself, they ask about regional service coverage, local technical teams and service arrangements.
These discussions reflect a broader shift in customer expectations: manufacturers increasingly value equipment backed by accessible, responsive local support rather than relying primarily on remote after-sales assistance.
02
To serve Europe's diverse industrial markets, YIZUMI has established operations and service capabilities in Germany, Italy, Türkiye and Hungary. Rather than relying on a single hub, the company coordinates these locations to support customers across Western, Central, Southern and Eastern Europe.
Each location has a distinct role:
Beyond establishing subsidiaries, YIZUMI is developing the teams, spare parts resources, technical capabilities and service operations needed to support customers on the ground. This coordinated network brings service and technical support closer to customers and reduces reliance on remote assistance.
03
Mr. James sees localized service as an important factor in the next stage of global manufacturing competition. YIZUMI's European network is designed around three priorities: proximity, responsiveness and local expertise.
Closer to customers: By positioning technical staff, spare parts and service resources near key industrial clusters, YIZUMI can reduce the time and coordination required to support customers across regions.
Faster response: Local teams can handle on-site commissioning, troubleshooting, spare parts replacement and process optimization, helping reduce downtime and maintain production efficiency.
Better local adaptation: Teams familiar with regional regulations, production practices and industry requirements can tailor molding solutions to different applications and provide technical support throughout the equipment lifecycle.
Looking ahead, YIZUMI plans to further develop its regional service network, expand local technical teams, strengthen spare parts infrastructure and continue improving its process expertise and intelligent service capabilities. By combining equipment technology with coordinated local support, the company aims to meet the evolving needs of European manufacturers for efficient, energy-conscious and sustainable production.