Mattel Delegation Engages in a Productive Visit to YIZUMI


Recently, a delegation from Mattel visited YIZUMI in Guangdong, China, initiating an engaging tour and exchange activities.

The Mattel delegation explores YIZUMI's i-Factory and Global Innovation Center, firsthand experiencing the efficiency of YIZUMI's lean production processes and gaining a comprehensive understanding of the whole injection molding machine manufacturing process. The i-Factory and efficient production lines became the focal point of the visit, sparking continuous admiration and interest from the delegation. YIZUMI's intelligent manufacturing capabilities earned unanimous recognition and praise.

Mr. Li Donghai, Deputy General Manager of YIZUMI Injection Molding Machine Division, provides an overview of YIZUMI and its future prospects to Mattel. He delves into YIZUMI's global expansion vision for the next five years, aiming to become a world-class company in the field of molding equipment. YIZUMI is committed to continual innovation, technological advancement, and providing cutting-edge solutions for global customers. The company seeks to drive industry development, actively foster partnerships, and collaboratively shape a more intelligent and sustainable future.

Furthermore, leaders from Mattel expressed great satisfaction with the visit. They admire YIZUMI's factory management processes and recognize congruence in strategic planning between YIZUMI and Mattel, expressing confidence in the specific measures proposed by Mr. Li for the five-year strategy. Mattel looks forward to keeping in touch and work closely with YIZUMI, jointly achieving the development goals of both parties.

Mr. Li Donghai, Deputy General Manager of YIZUMI Injection Molding Machine Division

Michael, SVP Glbl EHS Security Fclt Tool and Automat Eng

The visit showcased full recognition of YIZUMI's outstanding technical capabilities and mature manufacturing strength. Looking ahead, there is anticipation to establish a long-term and stable partnership with Mattel, jointly exploring broader market opportunities and achieving mutual development and success.

YIZUMI is deeply rooted in the global market, committed to delivering high-quality, high-performance product solutions, and comprehensive service support. The aim is to meet diverse global market demands and create maximum value for the transformation and upgrading of the global injection molding industry.

About Mattel

Mattel is one of largest toy company in the world and ranks among the Fortune 500 companies. It is top in the design, production, and sale of children's products, Mattel boasts a global presence with over 40 subsidiaries spanning the Americas, Europe, and the Asia-Pacific region. In China, Mattel has six subsidiaries located in Shenzhen, Dongguan, Yunnan, and Foshan.

Prominent brands under Mattel include the immensely popular and best-selling fashion doll Barbie®, along with Hot Wheels®, Matchbox®, American Girl®, Radica®, Tyco® R/C, and Fisher-Price®. The latter encompasses Little People®, Power Wheels®, and a range of educational toys.

Photo Credit: Mattel Official Website

As one of the largest toy companies in the world, Mattel owns the renowned toy brand "Barbie." Barbie dolls are currently the best-selling and most beloved dolls globally among young girls, once achieving a remarkable record of selling two Barbie’s per second. To date, over one billion Barbie dolls have been sold out in more than 150 countries worldwide.

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